B2B CDP Leadspace is previewing a real-time data integration with Microsoft Dynamics 365 Customer Insights, which is Microsoft’s own CDP. The connector should be generally available later this summer. Yes, it’s confusing, but it’s increasingly common for a data-gathering CDP like Leadspace to feed an analytical CDP like Customer Insights.
Lots of privacy news today, Dear Reader. Let’s start with a $5 billion class action suit against Google for collecting information about people using the “incognito” browser mode. It’s unclear whether the case has a chance of success but it’s still a sign of the times.
Trying to stay positive: LeadMD found that 54% of B2B buyers are still buying despite COVID-19, while 26% have stopped making purchases. (The other 21% weren’t planning to buy anything to begin with.) Just 4% think brands should stop all marketing, although 15% think they should do less and 26% think they should be more sensitive.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.