LeadSquared Raises $32 Million and Zenoti Adds $160 Million

On safer turf, CRM platform LeadSquared raised a $32 million Series B. They offer a combined sales, service, and marketing platform for companies that sell products like education, healthcare, and financial services. We also have a $160 million raise for spa and salon software platform Zenoti, putting its total at $251 million and $1 billion valuation.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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