Complementics, which captures behaviors through SDKs on one billion global devices, is making its information available through the Narrative streaming data marketplace.  Complementics builds profiles of app audiences, location visitors, and demographic segments.  It doesn’t tie its data to personal identifiers but it does collect information such as mobile ad IDs and IP addresses, which will raise some privacy hackles.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.