Leanplum Adds Campaign Flows for Mobile Marketing

Sticking with mobile: mobile marketing platform Leanplum has added Campaign Composer, which lets users build multi-channel, event-triggered campaign flows. Although the focus is tailoring in-app experience, messages can also be delivered via mobile push, Web push, and email. Leanplum can also import data from CRM and other channels to create a full-fledged customer profile.