Sticking with mobile: mobile marketing platform Leanplum has added Campaign Composer, which lets users build multi-channel, event-triggered campaign flows. Although the focus is tailoring in-app experience, messages can also be delivered via mobile push, Web push, and email. Leanplum can also import data from CRM and other channels to create a full-fledged customer profile.
Here’s a crazy thought: people might actually start paying attention to reality. The deep thinkers at Accenture just listed “physical fights back” as one of seven major trends that will impact business in the coming year. But digital isn’t entirely dead: Accenture forecasts a blending of digital and physical experience.
Of course, regulating the the Internet giants has its own problems.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.