Leadplum doesn’t really fit with today’s other items: it mostly delivers B2C messages across mobile channels including push, in-app messaging, and email. But they did just raise $27 million, bringing their total raise to over 125 million. That seems worth a mention.
More people have concluded it’s a bad idea to put an always-on, internet-connected microphone in their house. Or, at least, they’ve decided not to buy things through it: just 7% of global consumers said they use a voice-assisted device to complete purchases multiple times each month in this Episerver survey, far down from 17% in last year’s survey. Voice-based product search fell from 22% to 8%. Added evidence of shifting attitudes: 53% said they want more anonymity while just 28% want more personalization.
Let’s stick with integration and finish with news that emotion detection vendor Behavioral Signals will now feed its analytics into AI-driven call center platform Neuraswitch. The combined system will measure the emotional state of both callers and agents and make helpful suggestions for what to do next.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.