Legacy and In-House Systems Biggest Barrier to B2B Marketing Agility: Episerver Survey

And what about the cost of not switching? Rigidities of legacy and in-house systems were the most-cited obstacle (59%) to digital agility in this Episerver survey of B2B marketers. A CDP could help but just 17% plan to buy one, far below plans for Web analytics (51%) and email (49%).

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CCPA Compliance Could Cost $55 Billion: State Attorney General Study

October 8, 2019

A study for the California Attorney General (download here) estimated compliance with the California Consumer Privacy Act (CCPA) could cost as much as $55 billion. It’s a headline-grabbing figure although probably much too high: a key assumption is that almost 75% of California businesses have lists of more than 50,000 consumers. Think about the small businesses you know and how many are likely to have a list that large. Still, it helps to remind businesses that CCDPA is coming in January.

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