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Leoparda Electric is bringing battery swapping for two-wheelers to LatAm

Leoparda Electric, a São Paolo–based startup, is working to build out a network of battery swapping stations that should help spread adoption of electric two-wheelers in the region. While Leoparda’s core business is battery swapping, the startup aims to do something similar by putting together a subscription package that includes an electric motorcycle or seated scooter, unlimited battery swaps, maintenance and insurance. Leoparda will first open its battery swapping locations in geographically concentrated zones where most couriers operate.

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Hivestack launches full programmatic Digital Out of Home (DOOH) operations in Brazil

September 22, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners – both in the country and globally – can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns in Brazil.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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