Only 44% of marketers use lifecycle emails to engage and retain customers according to a survey of 1,000 marketers by Litmus. Over a third are making the creation of automated and triggered emails a priority over the next 12 months. Perhaps surprisingly, customer retention (34%) lagged well behind growing sales and revenue (46%) as a KPI.
Robling and AnswerRocket are delivering a retail AI assistant named Max. Retailers can visualize their data and obtain insights through natural language conversations with Max. Max features on the new AI analytics platform that combines Robling’s data connectivity service with AnswerRocket’s genAI analytics consulting capabilities.
Google is continuing to modify its search results in an effort to comply more fully with the EU’s DMA regulations. Among the many changes, comparison sites (such as for shopping, hotels and travel) will be able to show more information about what is on their sites. Users will also be able to choose whether to see results from comparison sites or direct supplier websites.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.