Only 44% of marketers use lifecycle emails to engage and retain customers according to a survey of 1,000 marketers by Litmus. Over a third are making the creation of automated and triggered emails a priority over the next 12 months. Perhaps surprisingly, customer retention (34%) lagged well behind growing sales and revenue (46%) as a KPI.
Robling and AnswerRocket are delivering a retail AI assistant named Max. Retailers can visualize their data and obtain insights through natural language conversations with Max. Max features on the new AI analytics platform that combines Robling’s data connectivity service with AnswerRocket’s genAI analytics consulting capabilities.
Google is continuing to modify its search results in an effort to comply more fully with the EU’s DMA regulations. Among the many changes, comparison sites (such as for shopping, hotels and travel) will be able to show more information about what is on their sites. Users will also be able to choose whether to see results from comparison sites or direct supplier websites.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.