LG Ad Solutions is partnering with cloud data platform Databricks to provide Automated Content Recognition (ACR) data within the Databricks environment. This means Databricks users will know what consumers are looking at on LG TVs. Similarly, Samba TV is now providing ACR data for Aqulia, the ANA’s ad measurement system.
Enterprise AI vendor Uniphore has raised a $260 million Series F at a $2.5 billion valuation. The new round brings total funding to an impressive $880.9 million. Uniphore acquired CDP ActionIQ last December.
In an EMARKETER and Zeta Global survey of marketing professionals, customer data platforms top the list of most critical technologies for martech-adtech integration (52.2%), with cloud data warehouses/lakes fourth on the list (36.2%). Only 22.5% of respondents describe their stacks as fully integrated. Benefits of integrated systems include better attribution (47.1%), improved targeting (45.7%), and faster campaign execution (37.0%).
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.