We wrote earlier this week about Samsung adding more interactive formats to its TV-based advertising. Arch competitor LG is also adding value for advertisers, in their case through better measurement of ad results. They’re correlating retail purchase data from Affinity Solutions with records of ads served that LG captures through automated content recognition.
Back in July, concerns about unauthorized data leaks led OpenAI to stop letting ChatGPT browse the internet via Microsoft Bing. They’ve apparently resolved the issues, at least to their own satisfaction, and are now enabling that feature again. Whether they’ve resolved them everyone else’s satisfaction is another question.
Some people mark autumn by pumpkin spice latte, but marketers more attuned to the semi-annual release of The CMO Survey, published by Duke/Fuqua and friends since 2008. The latest edition has all the traditional greatest hits, including marketing budgets and CMO attitudes. There’s also plenty about AI (it adds value); digital transformation (definite progress but more to be done) and staffing (hiring has slowed as budgets tighten).
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.