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Lifeline to normality: Singaporeans embrace applications but shun poor digital experiences

While Singaporeans have lived through fluctuating restrictions – like Circuit Breaker and heightened alerts – one thing that has remained constant over the last 18 months is the lifeline to normality that applications and digital services have provided. Whether it’s staying connected to loved ones, ordering food and groceries, work, study, or rest, the role that apps play in our lives has never been more prominent.

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Industry Groups Seek Alternatives to Old-School TV Measurement

October 19, 2021

TV audience measurement may not be the most fascinating topic ever, but it’s important to some Dear Readers.  Those will be interested to learn that NBCUniversal is organizing a forum to explore new measurement products.  Participants include major trade groups, agencies, and brands.  Motivations include the new TV viewing methods and problems with the once-standard Nielsen ratings service.

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