LiftEngine Partners with Klaviyo to Provide Customer Acquisition and Tagging Solutions

LiftEngine, a consumer data services agency, has announced a new partnership with customer data platform Klaviyo. LiftEngine will offer Klaviyo customers access to its Launchpad solution, appending demographic and vertical-specific data to Klaviyo profiles. It will also help its own customers migrate to also help its clients migrate to Klaviyo’s new CDP platform.

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Enterprise Marketers Agree: AI Boosts Customer Engagement

January 8, 2024

Fully 99% of enterprise marketers agree that their understanding of customer behavior and preferences has been somewhat or significantly improved through AI use, according to a new report from customer engagement platform MessageGears and B2B research service Ascend2. AI is a game-changer when it comes to personalization — targeted campaigns, emails and product recommendations — as well as customer service (150 marketers from 500-plus person companies were surveyed). If anything is holding the enterprise back it’s uncertainty about expertise and training.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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