LiftEngine, a consumer data services agency, has announced a new partnership with customer data platform Klaviyo. LiftEngine will offer Klaviyo customers access to its Launchpad solution, appending demographic and vertical-specific data to Klaviyo profiles. It will also help its own customers migrate to also help its clients migrate to Klaviyo’s new CDP platform.
Fully 99% of enterprise marketers agree that their understanding of customer behavior and preferences has been somewhat or significantly improved through AI use, according to a new report from customer engagement platform MessageGears and B2B research service Ascend2. AI is a game-changer when it comes to personalization — targeted campaigns, emails and product recommendations — as well as customer service (150 marketers from 500-plus person companies were surveyed). If anything is holding the enterprise back it’s uncertainty about expertise and training.
Fullthrottle.ai, a first-party data provider for brands and agencies, has launched SafeMatch, a household-level identity resolution solution. SafeMatch will ingest transaction data and connect it with household customer profiles in a privacy-compliant manner. It will also help connect site visits with sales, thus offering attribution insights.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.