A best-of-breed data quality monitoring tool is about as far as you can get from an all-in-one sales, service, and marketing platform, but there’s room in the market for both. Lightup offers a no-code data monitoring system which may democratize the process to some degree, but still will call for technically knowledgeable users. They just raised a $9 million Series A, which brings total funding to $20.7 million.
Small businesses love all-in-one sales, service, and marketing applications because they avoid the integration challenges of sharing data across separate systems. Salesforce has jumped into that ring with Starter, an all-in-one package that includes all sorts of templates and AI-powered optimization tools to make life easier still for resource-poor SMBs. Pricing starts at $25 per user per month.
Have you noticed how much better consumers feel about their privacy since the industry-backed Digital Advertising Alliance launched its YourAdChoices Tool in 2021? Me neither. But it’s a good thing for the industry to point to, so the DAA is now testing an expansion that lets individuals opt out of ads based on a hashed phone number as well as a hashed email. Compliance is voluntary, of course.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.