Lily AI, which generates product classifications directly from images, has just raised a $25 million Series B. Lily AI says it measures over 15,000 attributes rather than placing products within standard taxonomies. Automated classification removes a major obstacle to on-site search, product discovery, recommendations, and demand forecasting.
We haven’t heard much recently about Unified ID 2.0, probably the most widely supported alternative to third-party cookies for ad viewer tracking. But it’s still growing. Latest to hop on the bandwagon is ad buying platform MediaMath. It’s not an exclusive commitment: MediaMath also supports identity solutions from ID5, LiveIntent, LiveRamp, Lotame, Parrable, and others.
Unless you happen to sell point of sales systems, this Epicor survey of POS buyers may not seem relevant. But the results are probably similar for other tech products. Key findings: 73% of buyers consider replacing a system within three years of buying it; 93% prefer a system tailored to their industry; 92% want sales teams that understand their industry; sellers don’t provide enough support during deployment; and data migration is the biggest deployment challenge.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.