Lily AI, which generates product classifications directly from images, has just raised a $25 million Series B. Lily AI says it measures over 15,000 attributes rather than placing products within standard taxonomies. Automated classification removes a major obstacle to on-site search, product discovery, recommendations, and demand forecasting.
We haven’t heard much recently about Unified ID 2.0, probably the most widely supported alternative to third-party cookies for ad viewer tracking. But it’s still growing. Latest to hop on the bandwagon is ad buying platform MediaMath. It’s not an exclusive commitment: MediaMath also supports identity solutions from ID5, LiveIntent, LiveRamp, Lotame, Parrable, and others.
Unless you happen to sell point of sales systems, this Epicor survey of POS buyers may not seem relevant. But the results are probably similar for other tech products. Key findings: 73% of buyers consider replacing a system within three years of buying it; 93% prefer a system tailored to their industry; 92% want sales teams that understand their industry; sellers don’t provide enough support during deployment; and data migration is the biggest deployment challenge.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.