Why so much interest in AI-based analytics? Because it’s really hard to do the old-fashioned way. This survey from natural language tech vendor Narrative Science finds that 62.5% of business decision makers say their biggest pain point is reports that don’t explain what the data means, while 53.8% of report authors say their biggest pain is lack of time do to in-depth analysis.
Data sharing vendor Bedrock Data has launched Fusion, which unifies customer data from source systems, stores the result in a SQL database, and shares it with other systems. Their previous product, Sync, moved data directly between applications. The persistent database puts Fusion squarely in CDP territory.
Did you wake up this morning wondering what impact artificial intelligence has already had ad agencies and marketers? AI-based marketing platform vendor Albert took a survey to find out. Bottom line: brands are less impressed than agencies but nearly everyone has seen some benefit. Download for details.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.