The unceasing controversies surrounding Elon Musk’s stewardship of X, the former Twitter, are prompting brands to reallocate spending — not just to new competitors like Threads and Mastodon, but to the well-established LinkedIn. While LinkedIn commands just 1.5% of the U.S. digital advertising market, the increasing demand for its inventory has seen price increases in the region of 30% in the past year. It’s an ill wind that blows no good.
The New York Times last week filed a federal lawsuit against OpenAI and major investor Microsoft charging them with copyright infringement for using its stories to train the large language model ChatGPT. The Times says OpenAI is threatening its livelihood by stealing its journalists’ work and then using that work to compete with the Times. This is one of a number of copyright infringement suits that could seriously impact the way AI models are trained.
CX leader NICE has announced the closure of its acquisition of LiveVox, originally announced in October 2023. LiveVox’s AI-driven, automated customer support capabilities will complement NICE’s cloud-native customer experience management platform CXone. Expect to see widespread adoption of AI technologies for customer support and service this year.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.