LinkedIn has purchased advertising analytics startup Oribi, which helps companies to measure website conversions. The move will support LinkedIn’s burgeoning “marketing solutions” business, which the company said grew 43% year-on-year. I think “marketing solutions” means advertising.
Podcasting powerhouse Audacy (formerly Entercom) is simplifying life for companies that buy audio ads on its programs with a digital audience network that will let them buy audience segments rather than individual programs. The company says the segments will include more than 60 million consumers.
Metadata.io calls itself “the operating system for B2B marketers”, which is a bit grandiose. But what they do, which is use AI to automate and optimize paid ad campaigns, including lead enrichment, is still pretty impressive. They just raised a $40 million Series B to do more of it.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).