LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Consumers shopping on Google will now have options to personalize their own customer journeys. The new tools include the ability to rate styles, the option of specifying favorite brands, generation of images based on natural language prompts and virtual try-on. This must also, presumably, mean consumers voluntarily delivering “zero-party data” to Google.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.