LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Consumers shopping on Google will now have options to personalize their own customer journeys. The new tools include the ability to rate styles, the option of specifying favorite brands, generation of images based on natural language prompts and virtual try-on. This must also, presumably, mean consumers voluntarily delivering “zero-party data” to Google.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.