Podcasts are growing quickly, as you’ve probably heard. LinkedIn is jumping in with its own podcast network, which will feature many existing shows and presumably add some new voices. The special sauce will be features to encourage interaction between the talkers and listeners.
Ad sales platform Magnite has purchased Carbon, which helps publishers optimize their ad revenue through a combination of advertising, content, and audience analytics. You won’t be surprised they position this as a way to make better use of first party data, which I’m beginning to think is ready for its own theme park.
Now’s a good time to worry about reliable information. NewsGuard, which rates the credibility of online news sources, has integrated its data with social listening platform Pulsar, which tracks online topics and audiences. The deal will help Pulsar customers better understand the sources of misinformation.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.