Here’s more old news: last December, LinkedIn announced Sales Insights, a data enrichment service that pushes information on LinkedIn’s 722 million members to Salesforce and other systems. It’s still worth reporting given the unique scope of LinkedIn’s data. As a bonus, the blog post announcing general availability doubles as a primer on how to assemble clean customer data.
Amazon has purchased Selz, a small business ecommerce and marketing system that competes with Shopify. It’s a logical step on Amazon’s path to world domination. The deal happened last month but no one noticed until recently.
A frightening 59% of U.S. sales leaders in this SugarCRM survey say their CRM system is costing them revenue and 61% can’t see all their marketing, sales, and service data. Figures for UK, Germany, and Australia are a little better. Also intriguing: despite incomplete data, 89% are already using artificial intelligence and 93% expect to use it more.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.