LinkedIn Tells Microsoft Dynamics CRM When a Contact Changes Jobs

When Microsoft bought LinkedIn for $26 billion, observers suspected the justification for the price was closer connection of LinkedIn data with Microsoft’s Dynamics CRM system. Sure enough, the company has just announced a “Data Validation” feature that will automatically update Dynamics CRM when LinkedIn learns that a contact has changed companies. As Microsoft puts it quite nicely, “It’s one simple field – but with a lot of powerful uses for Sales Operations teams and users alike.”