Zen is an Adelaide-based company specialising in providing data connectivity, loyalty, digital marketing, gift card solutions and in-store digital advertising to retail liquor and hospitality industries. LMG is incorporating Zen’s loyalty and digital marketing platforms to complement LMG’s existing digital marketing reach.
Metigy was a platform based in AI, offering machine-led marketing solutions for small businesses. Metigy has gone into voluntary administration, leaving Metigy’s 75 employees shocked, given that the Australian Financial Review recently reported the company had grown more than 300 per cent in 2020 and 2021, and was planning on raising money with a valuation of $1 billion.
Accenture has agreed to acquire Indonesian brand and experience agency, Romp, which is renowned for its creative talent and innovative services across branding, creative and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.