Cross-channel marketing automation platform (and CDP) Listrak is expanding its Shopify app to capture data from the Shopify server pixel and use it for identity resolution. It will also add AI-powered predictive segmentation, present AI-driven product recommendations, auto-generate coupons within cross-channel triggered campaigns, and support real-time synchronization with customer, order, and product catalog information from Shopify.
Twenty-six percent of retail and consumer goods leaders say their data quality is poor in comparison with competitors according to a survey by Consumer Goods Technology. Many also struggle with data management (38%) and analytics strategy (35%). More positively, 44% are working towards using shared data sources.
MessageGears, an activation and engagement platform, isn’t a CDP because it reads its data directly from an external data warehouse. They’ve just announced an integration with AI tool Jacquard, which will auto-generate individualized messages across email, push notification and SMS based on customer data and campaign goals. The system will also continuously optimize life campaigns for marketing and transactional messages.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.