Customer identity data company LiveRamp announced an API integration on the Google Cloud Marketplace. This means Google Cloud users will be able to access LiveRamp’s identity services and data without custom development. LiveRamp says the move enhances consumer privacy since companies don’t have to send their data to partners for processing. Our privacy advocate friends are unconvinced.
Facebook cares mostly about selling your data, but they’ll take your money directly too. They’re testing a new QR code payment feature to make it easier to use their Facebook Pay money transfer service. Talk about strategic fit: trust is essential for financial services providers and who doesn’t trust Facebook?
Trust plays a role in no-code systems but the reason I’m writing about Upsolver is that it assembles data from multiple sources and makes it available for analysis. It’s not exactly a CDP but does show how cloud technologies are serving some CDP-like functions. Upsolver just raised a $25 million Series B and released a free “community” edition so you can try it for yourself.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.