LiveRamp has added Meta campaign attribution insights to its Clean Room for use by retail media networks. This will allow advertisers to better understand campaign performance by connecting results to first-party data. Future plans include incrementality and buyer insights.
The Australian Competition and Consumer Commission (ACCC) has sued Microsoft for allegedly misleading Australians about changes to Microsoft 365 costs. Since fall 2025, Microsoft has told subscribers they had to accept the costly integration of Copilot or cancel their subscription. The ACCC says there was a third option called Family Classic without Copilot at the earlier price; this option only appeared if you started to cancel the subscription.
In an EMARKETER and TransUnion survey of US marketers, 46.9% say they expect to increase their investment in marketing mix modeling (MMM) over the next 12 months. The hope is to improve incremental ROI, which 67.4% of respondents say has become more urgent given the current economy. For example, over a quarter of respondents say 11-20% of their marketing budget has been put at risk or reallocated due to doubts about measurement accuracy.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.