We do have some nice data news left over from last week, when LiveRamp announced it has connected its identity graph with Lotame. The deal will let Lotame customers access LiveRamp’s person ID, expanding their options for cross-channel audience selection and measurement.
It’s a quiet news day, Dear Reader. The most excitement I can offer is a $165 million Series H from integration platform SnapLogic, which brings total funding to $371 million and values them at $1 billion. That’s nice but you already knew that integration is a booming industry.
Also from last week, “external data platform” Explorium is making its collection of third-party data sets available in the Snowflake Data Marketplace. Explorium collects “thousands” of data signals from all sorts of places and makes it easy to match them against a company’s own customer, prospect, and other data.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.