On the other hand, you were more interested than I expected in last week’s news about Acxiom splitting into data and services divisions. So maybe you’ll also be excited to hear that Acxiom’s LiveRamp is acquiring B2B data compiler Pacific Data Partners. The move extends LiveRamp’s cross-channel identity resolution to include B2B contacts. This is actually kind of a big deal.
Everybody loves funding announcements! CDP vendor Fospha just raised $7.3 million.
Accenture weighed in with its own 78 page epic, a Technology Vision offering five snappily-named trends including Citizen AI, Extended Reality, Data Veracity, Frictionless Business, and Internet of Thinking. They see companies integrating themselves deeply into their customers’ lives, requiring new levels of trust, technology, and, of course, data.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.