LiveRamp Buys Pacific Data Partners to Add B2B Identities

On the other hand, you were more interested than I expected in last week’s news about Acxiom splitting into data and services divisions. So maybe you’ll also be excited to hear that Acxiom’s LiveRamp is acquiring B2B data compiler Pacific Data Partners. The move extends LiveRamp’s cross-channel identity resolution to include B2B contacts. This is actually kind of a big deal.