Data collaboration platform LiveRamp has become the first vendor to be Addressable-Media-Identifier (AMI) certified by the Digital Advertising Alliance. LiveRamp’s Authenticated Traffic and RampID solutions were reviewed and found compliant with the Alliance’s AMI policy framework. The review was conducted by privacy certification program TRUSTe.
In a win for privacy advocates, now authorities will have to submit formal legal requests to the company, rather than going direct to users.
Meta is rolling out changes to its Advantage detailed targeting program to make it available to all campaign objectives and optimizations. The Advantage option shows ads to users outside the campaign’s original targeted selections who, Meta believes, “are likely to get you more or cheaper results, or both, against your optimization goals.” Meta has also detailed the types of campaigns that will automatically be opted in and where there are opt-in and opt-out choices.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.