Data management vendor Informatica has purchased AllSight, which specializes in customer data collection, unification, and analysis. The deal lets Informatica move beyond building a “golden record” of customer attributes to creating a complete profile including unstructured data, transactions, and other detailed information. It’s a nice illustration of the difference between Master Data Management and Customer Data Platforms.

The difference between asking and watching is also on the minds of the digital marketing trade group IAB, which is testifying in Washington in favor of replacing state regulation with a federal privacy law. Their current position is that asking consumers for consent is just way too pesky, or, as they colorfully describe it, creates “rampant over-notification leading to consent fatigue in consumers and creating an indifference to important notices regarding their privacy”. IAB would rather rely on Congress to decide what’s permitted because, well, everybody trusts Congress.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.