LiveRamp Gives Ad Buyers and Sellers Free Use of Its Person ID
LiveRamp, working hard to make its cross-channel identity graph an industry standard, is giving programmatic bidding platforms free access to its people-based identifier. It already gives free access to supply-side (publisher) platforms via the Advertising ID Consortium. The result should be more reliable tracking of individuals, especially as cookies fade from the scene. This may not please privacy advocates but LiveRamp argues it allows more reliable opt-outs.