LiveRamp Launches Data Quality Scoring Service with Lucid
Let’s follow up today on stories we’ve covered earlier. Remember that mini-trend of data quality scoring services? LiveRamp has announced its own scoring initiative, focused more on quality than lawful consent. Its first partner will be Lucid, which will check data sources against Lucid’s panel of survey respondents. Irony alert: quality measures are becoming available just as the entire notion of buying lists is under attack for privacy reasons.