LiveRamp Launches IdentityLink for Television

When it comes to honking big piles of identity data, Acxiom LiveRamp is one of the biggest. They’ve just added IdentityLink for Television, which uses customer identities to connect advertising data with TV viewership data. Good for media planning, attribution, and cross channel campaigns.

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RedPoint Global Releases Packaged Solution for Retailers

March 7, 2018

CDP vendor RedPoint Global has launched a packaged solution for retailers, including predesigned data models and campaign flows. The new offering is cheaper and faster to deploy than RedPoint’s flagship Customer Engagement Hub. Unlike the Engagement Hub, the retail solution runs only on the Azure SQL database, only ingests data through batch files, and is limited to email, SMS, direct mail, and Web site channels. It is targeted at retailers with $250 million to $1 billion in revenue.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

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