When it comes to honking big piles of identity data, Acxiom LiveRamp is one of the biggest. They’ve just added IdentityLink for Television, which uses customer identities to connect advertising data with TV viewership data. Good for media planning, attribution, and cross channel campaigns.
CDP vendor RedPoint Global has launched a packaged solution for retailers, including predesigned data models and campaign flows. The new offering is cheaper and faster to deploy than RedPoint’s flagship Customer Engagement Hub. Unlike the Engagement Hub, the retail solution runs only on the Azure SQL database, only ingests data through batch files, and is limited to email, SMS, direct mail, and Web site channels. It is targeted at retailers with $250 million to $1 billion in revenue.
AI vendors are careful to claim their tools will augment not replace human analysts, but who are they kidding?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.