LiveRamp has its own news: a Safe Haven platform that lets brands and publishers share data directly. These “second party data” deals are increasingly common as companies try to compensate for the loss of third party data without being trapped in the walled gardens of Facebook, Google, and Amazon. I’m toying with “walled puddles” to describe the mini-gardens of data from the smaller publishers.
How serious is Salesforce about selling to CMOs? Well, they just bought The CMO Club, an organization where this exclusive group gathers for learning, commiseration, and who-knows-what secret rituals. The club has 30 global chapters and 650+ members.
Let’s thicken the CX plot a bit further. NTT has published its Global Customer Experience Benchmarking Report since 1997 so they have some street cred. Lots of interesting data here but let’s just go with: most organizations have eight or more contact channels but just 24% offer consistent cross-channel experience…while 66% have no cross-channel contact management strategy at all.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.