LiveRamp Links to Epsilon CORE ID to Extend Ad Audiences

Next comes news that advertisers will be able to connect Epsilon’s individual-level CORE ID with LiveRamp’s RampID.  The integration will expand the reach available to advertisers because CORE ID tracks identifiers that RampID does not.  It’s all based on first-party data without third-party cookies or mobile device identifiers.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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