Lob – which is Bol spelled backwards – provides software and a print delivery network to streamline personalized direct mail production. They just raised their own $50 million Series C, bringing total funding to $80 million (according to their Web site) or $121 million (says Crunchbase). If they also claim to have a CDP, I missed it.
Next, ABM platform Terminus announced a $90 million Series C, bringing total funding to $120 million. Terminus focuses on sales and marketing execution, but also includes a Data Studio that it calls “an embedded CDP”.
CDP Blueshift just raised a $30 million Series C, bringing total funding to $65 million. The company calls itself a ‘SmartHub CDP’, indicating it provides AI-based analytics (“Smart”) and journey orchestration (“Hub”). In CDP Institute terms that would be a “Campaign CDP” but we’ll admit that “SmartHub” sounds cooler.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.