Location Ad Network xAd Raises $42.5M and Spends Some to Buy WeatherBug

The recent election may have made data, and facts in general, seem less important. But marketers still hunger for it. Location-based mobile ad network xAd just bought itself a heaping plate of data by purchasing WeatherBug, which has an app with more than 20 million unique users and a network of more than 10,000 private automated weather stations across the country. xAd also announced a new funding round of $42.5 million, raising its total to $116.5 million. Note that weather data and location data go hand-in-hand, especially when consumers are checking the weather on a mobile app.

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BlueVenn Survey: Marketers Struggle with Analytics and Single Customer View

November 16, 2016

Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.

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Fujitsu Launches Experience Data Platform with CDP at Its Core

November 14, 2016

Japanese tech giant Fujitsu has announced a technology-plus-consulting offering to support real time marketing through data integration. The “eXperience Data Platform” (XDP) is built around the Tealium customer data platform, which ingests data from Web, CRM, call center, inventory, and other systems; consolidates and loads it into a customer database; and makes the information available for analysis and marketing programs across all channels. For the moment, it’s available only in Japan.

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