Location Drives More Personalization Than Customer Profiles: Merkle Survey

Merkle starts with the gloriously obvious news that most marketers have budgets, tools, and organization to do personalization. But then they veer into the unexpected with news that location data is used more widely than customer profiles, and continue with even less obvious details about which data sources fuel personalization, which channels use which sources, and how usage varies by industry. But you can skip that stuff if you like.