Finally, this massive global consumer study from Cheetah Digital offers a ton of interesting data about attitudes towards privacy, social media, loyalty, personalization and more. One finding to remember: consumers consider location data more sensitive than anything else, something also seen in other recent surveys.
You really seem interested in cookie-free identity solutions, Dear Reader, so I’ll share this announcement about Neustar Unified Identity, an “end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data.” If I understand correctly, Unified Identity lets CDPs and other external systems tag their data with identifiers created by Fabrick, Neustar’s “next generation Customer Identity Platform” which is powered by OneID, Neustar’s “identity graph platform”.
NBCUniversal has announced its own version of a cross-channel customer identifier, the uncreatively named NBCU ID. It will let advertisers target viewers within NBCUniversal’s walled garden of TV, online and theme park properties. Other projects include a data clean room and a slew of online shopping tools including Facebook and Instagram apps.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.