Finally, this massive global consumer study from Cheetah Digital offers a ton of interesting data about attitudes towards privacy, social media, loyalty, personalization and more. One finding to remember: consumers consider location data more sensitive than anything else, something also seen in other recent surveys.
You really seem interested in cookie-free identity solutions, Dear Reader, so I’ll share this announcement about Neustar Unified Identity, an “end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data.” If I understand correctly, Unified Identity lets CDPs and other external systems tag their data with identifiers created by Fabrick, Neustar’s “next generation Customer Identity Platform” which is powered by OneID, Neustar’s “identity graph platform”.
NBCUniversal has announced its own version of a cross-channel customer identifier, the uncreatively named NBCU ID. It will let advertisers target viewers within NBCUniversal’s walled garden of TV, online and theme park properties. Other projects include a data clean room and a slew of online shopping tools including Facebook and Instagram apps.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.