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LookBookHQ Raises $11 Million For Content Recommendations

LookBookHQ uses customer data and behaviors to offer continuously updated content recommendations in each situation. It’s a bit tough to explain but pretty cool when you see it. They’ve just raised an $11 million Series B to help spread the word.

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Visual IQ Launches Individual-Level Attribution System

September 6, 2017

Attribution specialist Visual IQ announced a new Marketing Intelligence Platform that works with individual-level data. The system integrates cross-device identifiers, ad impressions, online and offline interactions to build complete customer profiles, enhances these with audience attributes from third party sources, adds marketing cost information, applies multiple attribution techniques, and can forecast future performance. It also includes marketing mix models, TV attribution, native ad bid management. and integration with external real time bidding platforms. Much of the new technology comes from Visual IQ’s acquition of Refined Labs in October 2016.

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Half of MarTech Buyers Don’t Define Requirements: Target Marketing

September 1, 2017

There’s one more funding announcement today but I know you don’t care. So here’s a little pre-Labor Day treat instead: a Target Marketing survey about the martech buying process. Worst news: just 47% of respondents said they create formal requirements before evaluating products. Better news: buyers take time for online research, demonstrations, and trial installations before making a final choice. (If you do care about funding: it was $21.4 million for VideoAmp.)

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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