LookBookHQ Renames as PathFactory and Adds Outcome-Driven Content Recommendations

Content marketing vendor LookBookHQ has expanded its product to select content based on long-term impact on buyer behavior, ingesting data from CRM and marketing automation systems to make this possible. Reflecting a fundamental shift in its business, the company has renamed itself PathFactory.

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Millennials Shop More Online: Euclid Research

May 9, 2018

Retail analytics provider Euclid offers yet another survey showing that Millennials shop differently from their elders. You knew that, but did you know Millennials care much less about checkout time, return policy and product availability? That’s probably because, as the survey also shows, they’re more likely to order online and use the store as a pickup point. More here about attitudes towards store staff, marketing messages, social media, and so on.

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Consumers Want Personalized Treatment: Accenture Survey

May 7, 2018

On the other hand, an Accenture survey found that 73% of consumers have never received a brand message they felt was too personalized and 91% are more likely to shop with brands that recognize, remember and give them relevant recommendations. The biggest complaint is targeting based on data they didn’t knowingly provide, although the Most Creepy Award goes to offers received when walking near a physical store.

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