Looker Loads Ad Data onto Google BigQuery

You probably don’t care that the Looker data analysis platform just announced connectors to load data from AdWords, YouTube, and DoubleClick into the Google BigQuery data store. Neither do I.  But it’s an excuse to note that Looker and similar products are NOT substitutes for CDPs because they don’t unify customer identities when inputs lack a shared customer identifier. It’s an easy distinction to miss, and one that probably leads quite a few people down quite a few dead ends.  Consider yourself warned.