Today’s news reminds us that technology is supposed to make things easier. We’ll start with acquisition of no-code experience builder SnapApp by personalized content delivery platform Uberflip. The result should make it eaiser to set up Uberflip experiences.

This Medallia study isn’t packed with obvious results but holds a few good nuggets. Customer experience leaders are more likely to use multiple digital listening tools, to be “relentless” about using feedback to drive action, and to hold multiple departments responsible for CX. Less obvious: marketing ranked sixth and head of CX ranked seventh in CX responsibility. CEO, chief revenue officer, and head of account management were most often responsible.

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.