Today’s news reminds us that technology is supposed to make things easier. We’ll start with acquisition of no-code experience builder SnapApp by personalized content delivery platform Uberflip. The result should make it eaiser to set up Uberflip experiences.

This Medallia study isn’t packed with obvious results but holds a few good nuggets. Customer experience leaders are more likely to use multiple digital listening tools, to be “relentless” about using feedback to drive action, and to hold multiple departments responsible for CX. Less obvious: marketing ranked sixth and head of CX ranked seventh in CX responsibility. CEO, chief revenue officer, and head of account management were most often responsible.

Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.