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Lotame Launches Spherical to Extend Use of CDP Data

Customer data matching expert Lotame has launched Spherical, a “next-generation data platform” that will make it easier for companies to connect their first-party data to other sources for enrichment, modeling, and advertising activation. What’s new here is connectors for CDPs and company data warehouses.

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Half of CDPs Send Data to Enterprise Warehouse: Twilio Segment Report

January 25, 2023

This Twilio Segment report provides an inside-out view of industry trends, based on use of the Segment platform.  Key findings include growth among point solutions and data warehouses as consumers of CDP data, a year-on-year doubling of data deletion requests by consumers, and continued dominance of analytical over personalization applications.  Fun fact: 53% of Twilio Segment customers connect with a data warehouse destination.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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