Customer data matching expert Lotame has launched Spherical, a “next-generation data platform” that will make it easier for companies to connect their first-party data to other sources for enrichment, modeling, and advertising activation. What’s new here is connectors for CDPs and company data warehouses.
This Twilio Segment report provides an inside-out view of industry trends, based on use of the Segment platform. Key findings include growth among point solutions and data warehouses as consumers of CDP data, a year-on-year doubling of data deletion requests by consumers, and continued dominance of analytical over personalization applications. Fun fact: 53% of Twilio Segment customers connect with a data warehouse destination.
We usually link to company websites when possible, but causaLens has what appears to be an entirely non-functional cookie consent option banner, so I’ll avoid it. Hopefully their “causal AI” tech works better, since they just launched it officially. The promise is to build AI models that identify cause-and-effect relationships and use them to make better business decisions.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.