Loud Echo has launched a gen AI advertising platform that can serve hyper-contextual ads in real time. It puts ad generation, targeting, and bidding into one system so ads can adapt to audiences quickly. It connects to existing programmatic exchanges to support major publishers.
Updates to ChatGPT’s code for Android include strings like “ads feature” and “search ads carousel,” which suggest an ad framework is in the near future. This is unsurprising, given OpenAI CEO Sam Altman’s recent praise of Instagram ads. More details remain unknown.
In an Algolia survey of 1,100 individuals working in B2C, 94% believe gen AI has a positive impact on loyalty, with the ability to summarize customer reviews cited as a top benefit. Similarly, 9 in 10 respondents consider gen AI very or somewhat important to creating a personalized user experience. Looking beyond gen AI specifically, 91% of leaders say “search by image” is the most valuable AI-powered feature.
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