I swear I was going to give the ‘retail media’ meme a rest, Dear Reader. But then our friends at Lowes tossed their cap into the ring with an announcement of One Roof Media Network. Which also gives me an opportunity to sneak in this notice that food delivery service DoorDash is offering its own ad program. They’re everywhere, I tell you.
Visiting a different corner of the AI neighborhood, data management platform Alteryx is buying Hyper Anna, which uses AI to generate data-based insights. The goal is to make it easier for Alteryx clients to gain value from the data that Alteryx assembles.
If you think about it more than one should, mobile app advertising is also a type of retail network. Which brings us to a pair of acquisitions: App business platform IronSource is buying mobile app monetization platform Tapjoy for $400 million, and mobile marketing platform InMobi is buying app analytics vendor Appsumer. You may recall it was just last week that AppLovin bought MoPub (something we reported backwards, it pains me to admit).
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.