There’s definite overlap between retail media and out-of-home advertising, and ads on hired vehicles are a bit of both. Right on cue, here’s a birth announcement for Lyft Media, which will offer ads on top of vehicles, inside of vehicles, within the Lyft app, and even on Lyft-owned bikeshare docks. Ads will be targeted by location, not at individuals, so this leans more towards the out-of-home side.
Are you tired of hearing about retail media networks yet, Dear Reader? I find a wonky fascination in watching players fill each niche as a new industry evolves. Latest is a In-Store Marketplace, which offers “a consistent, ubiquitous, single-point of integration for any in-store Retail Media platform.” Ownership is unclear but it seems to be run by a consortium of retail media agencies aiming to provide unified inventory.
Outbound marketing platform Iterable has launched a new AI Optimization Suite, whose main features are letting non-technical users create custom predictive models and see which inputs drive those models. This sort of thing isn’t quite table stakes but it’s becoming more common. Iterable collects and activates unified customer data in ways that seem CDP-ish, although we haven’t classified them as one…yet.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.