Lytics Adds Data Governance Module
Lytics has added a new module, Vault, for data governance and privacy management. Features include data encryption, consent management, and a data clean room. It’s all accessed through a unified interface.
Lytics has added a new module, Vault, for data governance and privacy management. Features include data encryption, consent management, and a data clean room. It’s all accessed through a unified interface.
TikTok’s ad revenue, variously estimated at $13.2 billion or $18.0 billion for all of 2023, doesn’t come close to Amazon, let alone Google or Meta. But the company is working to grow it. Its latest effort is a cookieless ad targeting tool called PrivacyGo. It takes a data clean room-type approach with the additional privacy-protecting features.
Junior marketers are more active users of AI than their seniors (71% vs 64%), according to this survey from The Conference Board. But juniors are also more worried that AI will harm work quality (31% vs. 14%), creativity (49% vs 21%) and innovation (26% vs 7%). Among all respondents, 40% expect AI will reduce the number of jobs.
This deal is about linking ads more directly to shopping results. SPINS is buying a company that sits between where ads run and where purchases happen.