Connectors between CDPs and cloud databases are becoming too common to mention. But how would you know they’re common if we don’t mention them? So I’ll slip in this news that Lytics has integrated its reverse ETL tool Cloud Connect with the Databricks cloud database.
Publicis Groupe-owned Epsilon also started in direct mail fund-raising and later became the customer marketing technology hub for a giant agency holding company. In a nice bit of symmetry, Epsilon is adding mid-market website personalization tool Yieldify, which Publicis just purchased.
You can think of Shopify as a sort of anti-Amazon, in the sense of helping merchants compete with the ecommerce giant. This implies helping with more than just order processing. Along those lines, they just added Audiences, which lets merchants send customer lists to Meta and Google to help find new customers through look-alike modeling.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.