Lytics Announces Tight Integration with Google Marketing Cloud

Single-vendor suites weren’t supposed to be needed in a brave new world where integration of separate systems was so simple that “citizen developers” let their grandkids do it for fun on weekends. Apparently it’s harder than that. Hence we see announcements like this one that Lytics has integrated its CDP with the Google Marketing Cloud, making it easy to access Lytics data for segmentation, audience selection, Web analytics, and more.