Private equity investors continue to pour money into customer experience systems. The latest is a $4.3 billion deal to take private LogMeIn, whose products include remote access (LogMeIn), collaboration (join.me) and Webinars (GoToWebinar). The price is less than 4x revenue, astonishingly low for the tech industry.

It’s also no surprise that a Vidyard study finds 93% of B2B marketers consider video at least somewhat valuable. More surprising: just 28% of respondents say their videos are very effective. The authors at Heinz Marketing have provided lots of practical advice for making things better. Worth a look.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.