We have a gaggle of CDP partnerships today, Dear Reader. First is a partnership between Lytics and LiveRamp, which will connect customer profiles in Lytics with LiveRamp’s RampID to activate audience segments across many ad channels. A later stage promises to use LiveRamp’s capabilities to identify website visitors in cookieless environments.
VIOO, the Mexican startup, raises US$1 million in seed funding to become a leading marketplace connecting companies with professional photographers for on-demand visual content creation. With impressive results in their first year, generating nearly $10 million in sales and delivering 2,800 sessions, VIOO serves various sectors such as real estate, tourism, and e-commerce. The platform offers agility, high-quality production, 24-hour delivery, and coverage in 70 cities nationwide. Their community of over 1,500 registered photographers with expertise in different verticals is a valuable resource.
Next we have a deal to give clients of open source ecommerce platform Shopware access to Bloomreach marketing, personalization, and CDP features. The deal may also extend to Bloomreach helping to sell Shopware outside of Europe.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.