Lytics Introduces the ‘Experience CDP’
Lytics has added new features and repositioned itself as an “Experience CDP” (xCDP), a change it believes will “finally solve the persistent challenges of Customer Data Platforms” by supporting CDPs’ “core mission” of “simplifying the complexity of personalization at scale.” Key capabilities include real-time data access, cross-channel orchestration, content integration, and a free personalization offering. See this CDP Institute blog post for additional comments.